1. What is a mass market audience?
This refers to a large scale audience where individual members share similar needs. It is also known as undifferentiated market where goods are produced on large scale for a significant number of end consumers.
2. What is an independent cinema?
Independent cinemas are locations which show independent films produced by smaller production companies and a mixture of big-budget films.
3. What is Onscreen magazine?
Onscreen magazine is a mass market film magazine. It was launched in July 2013 and extended distribution to cover some of the country's much loved independent cinemas. There magazines include content like latest film industry news, film reviews and upcoming films with their release dates.
4. What different sections are there on the Onscreen website and how do these sections appeal to a mass market audiences?
The Onscreen website has a range of hyperlinks which the audience can click on to easily access different sections. For example the mass market, film passionate audience can find out the latest news within the film industry by visiting the ‘News’ hyperlink. The website also has a hyperlink which takes the audience to latest film trailers, this appeals to a mass market audience as there is a wide range of trailers for upcoming films. There is also a 'Win' page where audience members can enter competitions for a chance to win film themed merchandise. This appeals to a mass market as there is a chance that customers can win free prizes. On the website there is also a 'Cinema pass' where audiences can activate their cinema pass card to receive 20% off when booking an adult ticket at any cinema to watch any film they desire.
5. How does the latest edition of OnScreen magazine (May/June 2023) appeal to a mass market audience?
The latest edition of the Onscreen magazine appeals to a mass market audience because it is promoted on their website and is easily accessible for anyone to read online. The magazine is also free of charge to read online, this is very appealing to a mass market audience because it involves affordable options for a broad customer base.
6. What is meant by the term cross-media convergence?
Cross media convergence is the merging of different types of mass media. For example traditional media, print media, broadcast media and internet are all merged together through digital media platforms. Technology allows media texts to be produced and distributed across a variety of these platforms.
7. Is there any cross-media convergence between the magazine and its website?
Within the magazine there are several indicators to the Onscreen website, there is clear cross-media convergence here as the magazine prompts the audience to go and visit their website page. Additionally there is a QR code which readers of the magazine can scan to take them directly to the Onscreen website. This is another example of how technology has been used to further share media texts across a number of platforms. Similarly to the website the magazine has a feature page like the website showcasing all the latest films set to be released in the upcoming months.
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