According to Wikipedia Bauer Media Group is a ‘German
multimedia conglomerate’ located in Hamburg. The group owns more than 600
magazines, 400 digital products and 50 radio and TV stations. The group also
owns a share of the production process, they own printshops, postal, distribution
and marketing services. Historically, from being founded in 1875 Bauer has been
‘managed by five generations of the Bauer family’ and Wikipedia states in
November 2010 Heinrich’s daughter Yvonne Bauer became the CEO, whilst owning
85% of the group. In 2015 the Bauer media group has an estimated revenue of €2.316
Billion.
The Bauer Media Group website states that ‘Bauer Media UK is
the No.1 UK Publisher and No.1 Digital Commercial Audio broadcaster’. The group
has a network on ‘iconic and innovative multi platforms brands’ which reach 25
million consumers. Currently Bauer Publishing UK is the UK’s biggest magazine
publisher with the brands magazine heritage going back to 1953.
The Bauer Media Group’s official website further states how worldwide
and global the brand is. They are one of Europe’s market leaders with the group
reaching 200 million consumers globally whilst operating in 14 different
countries. These countries are Czech Republic, Finland, Denmark, Germany, France,
Israel, Norway, Poland, Slovakia, Spain, Sweden. UK, Ireland and the United
States of America and has 15,000 individuals employed worldwide.
The Bauer Media Group also owns a Bauer Media Audio company which is Europe's leading digital radio broadcaster and audio operator. They reach 57 million listeners per week covering 8 countries and specifically 20 million listeners in the UK. They operate stations such as Magic Radio, KISS and Absolute radio.
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